Buyer's guide · 2026
Sales demo software, by the motion it serves.
Sales demo software splits by who drives: presenter-led tools for live calls (Walnut, Demostack, Reprise), video demo automation for committees (Consensus), and self-serve demos for outbound and leave-behinds (Tellane, Storylane, Navattic, Arcade). Dated prices, honest fits.
Updated August 24, 2026 · Prices checked August 24, 2026 · By Tellane team · We make Tellane
How this guide is made
Published plans, documented features, linked sources — not a hands-on test
Every price is read from the vendor's public pricing page on August 24, 2026 and recalculated per year on annual billing. Capture methods and plan features come from the same pages; complaints are quoted from named reviews and interviews with a link. We have not run the same demo through every tool and do not claim to. We make Tellane, it is listed under the same rules as the others, and its “not for” list is as long as anyone's.
Sales teams use demos at three moments — before the call to qualify, on the call to persuade, and after it to arm the champion — and different tools serve each. Presenter tools let a seller run a cloned product live with editable data. Video demo automation assembles a library of recorded demos per viewer and reports who in the buying group watched. Self-serve demo tools publish a clickable walkthrough on a personalized link the prospect drives alone. This guide sorts by that, then compares on dated price.
Shortlist
Pick by situation
Outbound links and post-call leave-behinds, self-serve
Prospect links that greet the account, completion alerts, lead scoring; $39 a seat.
Live, presenter-led demos with editable data
Presenter mode, playbooks, deal rooms; $575/mo annual, three editors.
HTML demos with a published price and sales features on the top tier
Presenter demos and deal intelligence on Premium ($1,200/mo annual).
HTML demos with sales-stack integrations (Gong, Salesloft, Outreach)
On Growth; annual, sales-priced.
Before comparing tools
The questions that decide it
Who drives the demo?
A seller on a call → Walnut, Demostack, Reprise, Storylane Premium. The prospect alone → Tellane, Storylane, Navattic, Arcade. A committee watching → Consensus.
Does the buyer need to type?
Yes → a clone (Demostack, Reprise) or editable HTML (Walnut). No → any self-serve tool.
What do you need back?
Which stakeholder watched → Consensus. Which account drove and where it parked → Tellane prospect links, Navattic account identification. Deal-level engagement → Walnut.
Annual contract or monthly?
Walnut, Consensus, Navattic, Demostack, Reprise are annual. Tellane, Storylane, Arcade bill monthly.
Run it yourself
How to evaluate in an afternoon
Sales demo tools divide by motion, and the motion is testable in an afternoon with your own pipeline:
- Pull the last ten closed-won deals and note where a demo actually happened: before the call, on it, or after. That is the motion to buy for first.
- Self-serve motion: capture one eight-stop demo in two free plans, mint a personalized link in each, and send both to a colleague posing as a prospect — compare what you can see about their session.
- Presenter motion: the vendors are annual and sales-led, so before the first call, script the exact live demo your team runs and ask each vendor to show that, not their standard flow.
- Whichever tool wins, check the follow-up story: what does the seller see the morning after sending a link?
- Price it at your real team size — presenter tools bundle seats in fixed blocks, and an unused block is the most common overspend in this category.
Before you pay
Every free plan in this guide, as published
| Tool | Free plan |
|---|---|
| Tellane | 1 published lane, 1 builder seat, the capture extension, 7 days of analytics, a small badge on the demo |
| Walnut | No free plan or trial |
| Storylane | 1 published demo, 1 seat, screenshot and video demos, basic analytics, Slack only |
| Navattic | 1 HTML demo, 1 seat, basic analytics, default theme, no integrations |
| Consensus | No free plan or trial |
| Demostack | No free plan or trial |
| Reprise | No free plan or trial |
| Arcade | 1 demo and 1 video, watermark, no analytics, 200 AI credits |
The tools
8 tools, with the numbers
01
TellaneThat's us
Self-serve: prospect links, completion alerts, lead scoring.
Flat per-seat pricing with unlimited lanes and viewers, and analytics that show the exact stop where each buyer parked.
- Price, 1 seat
- $468/yr
- Price, 5 seats
- $2,340/yr
- Free plan
- 1 published lane, 1 builder seat, the capture extension, 7 days of analytics, a small badge on the demo
- Billing
- monthly or annual
- Capture
- Chrome extension (every click becomes a screen), screenshot upload, or a screen recording sliced into frames
- Viewers
- Unlimited on every plan
Best for
- Teams that want a price on the page and monthly billing
- Marketing sites and pricing pages (replace the book-a-demo button)
- Sales teams sending one personalized link per account
- Anyone who wants to know where buyers park, not just that they played
Not for
- HTML-cloned demos or sandboxes where a buyer can type into the product — Tellane captures screens, not the DOM
- Video-first demos with voiceover and avatars
- Presenter-led live demos with on-the-fly data edits
02
Walnut
Presenter-led, HTML, deal rooms.
Sales-led demos: HTML capture, presenter mode for live calls, editable data, and playbooks for every stage of a deal.
- Price, 1 seat
- $6,900/yr
- Price, 5 seats
- $18,600/yrIgnite covers 3 editors; a 5-editor team needs Accelerate
- Free plan
- None
- Billing
- annual only
- Capture
- Chrome extension capturing HTML; data editable in the captured app
- Viewers
- Unlimited
Best for
- Sales engineering teams running live, personalized demos on calls
- Companies that want demos and deal rooms from one vendor
- Enterprise buyers with an annual budget
Not for
- Anyone who wants to try before talking to sales — there is no free plan or trial
- Marketing teams that only need a website demo
- Teams under three editors
03
Storylane
Self-serve and, on Premium, presenter demos.
Three demo formats in one editor — screenshot, video, and HTML — plus AI voiceovers, demo hubs, and the lowest entry price among the HTML-capable tools.
- Price, 1 seat
- $480/yr
- Price, 5 seats
- $2,400/yrStarter with 5 seats; the 5-seat Growth plan with HTML capture is $6,000/yr
- Free plan
- 1 published demo, 1 seat, screenshot and video demos, basic analytics, Slack only
- Billing
- monthly or annual
- Capture
- Chrome extension for screenshots and HTML (HTML on Growth and up), video, media upload
- Viewers
- Unlimited
Best for
- Teams that need HTML capture and can pay for Growth
- Marketing teams building demo hubs and buyer centres
- Anyone mixing video and interactive demos in one place
Not for
- Small teams that want lead forms and personalization without the $500/mo Growth tier
- Buyers who found the step editor slow
Storylane pricing ↗ · 4.8 on G2 (1,405 reviews) · Storylane alternatives
05
Consensus
Video demo automation with stakeholder discovery.
Video-led demo automation with stakeholder discovery — it tells sales who watched what inside a buying group — plus product tours and simulations on the enterprise tier.
- Price, 1 seat
- $7,200/yr
- Price, 5 seats
- $7,200/yrStarter covers 5 users
- Free plan
- None
- Billing
- annual only
- Capture
- Video demos and product tours; simulations on Enterprise
- Viewers
- Unlimited
Best for
- Sales teams that sell to buying committees and want stakeholder-level engagement data
- Video-first demo programs
Not for
- Anyone who needs a clickable interactive demo on a free plan
- Teams under five people
06
Demostack
Cloned environment for presales.
Cloned, fully interactive demo environments with editable data for enterprise presales — the closest thing to a sandbox without engineering.
- Price, 1 seat
- Quote only
- Price, 5 seats
- Quote only
- Free plan
- None
- Billing
- quote only
- Capture
- Full product clone (HTML/sandbox) with data editing
- Viewers
- Unlimited
Best for
- Presales teams at companies with long, technical sales cycles
- Products where the buyer must type real data into a demo
Not for
- Marketing website demos
- Anyone who wants to see a price before a call
07
Reprise
Tours, overlays, and replicas for enterprise sales orgs.
Enterprise demo creation across three products — guided tours, live product overlays, and full replicas — with governance for large sales orgs.
- Price, 1 seat
- Quote only
- Price, 5 seats
- Quote only
- Free plan
- None
- Billing
- quote only
- Capture
- HTML capture, live-product overlay, full replica
- Viewers
- Unlimited
Best for
- Large sales organizations that need demo governance and SSO
- Products too complex to demo from screenshots
Not for
- Small teams
- Anyone who wants a price before a call
08
Arcade
Self-serve at the lowest team price; video exports for outreach.
The most generous paid plan in the category — up to 10 seats for $50/mo — with polished visuals, video and GIF export, and a Figma plugin.
- Price, 1 seat
- $510/yr
- Price, 5 seats
- $510/yrGrowth covers up to 10 seats at one price
- Free plan
- 1 demo and 1 video, watermark, no analytics, 200 AI credits
- Billing
- monthly or annual
- Capture
- Chrome extension, desktop app, Figma plugin, media upload; HTML capture on Growth
- Viewers
- Unlimited
Best for
- Teams of 2–10 editors who want the lowest price per seat
- Product marketers who export demos as video and GIF for social and email
- Designers prototyping from Figma
Not for
- Anyone who needs analytics on the free plan
- Teams that want the API or Salesforce without an enterprise contract
- Buyers who want a named support contact
Side by side
All of them in one table
| Tellane | Walnut | Storylane | Navattic | Consensus | Demostack | Reprise | Arcade | |
|---|---|---|---|---|---|---|---|---|
| 1 seat, per year | $468/yr | $6,900/yr | $480/yr | Not published | $7,200/yr | Quote | Quote | $510/yr |
| 5 seats, per year | $2,340/yr | $18,600/yr | $2,400/yr | Not published | $7,200/yr | Quote | Quote | $510/yr |
| Free plan | Yes | No | Yes | Yes | No | No | No | Yes |
| Monthly billing | Yes | No | Yes | No | No | No | No | Yes |
| HTML capture | No | Yes | Growth+ | Yes | Enterprise | Yes | Yes | Growth+ |
| Branching | Growth+ | Yes | Yes | Yes | Yes | Yes | Yes | Growth+ |
| Lead forms | Growth+ | Yes | Growth+ | Paid plans | Yes | Yes | Yes | Growth+ |
| Personalized links | Growth+ | Yes | Growth+ | Paid plans | Paid plans | Yes | Yes | Growth+ |
| HubSpot | Growth+ | Yes | Paid plans | Paid plans | Yes | Yes | Yes | Growth+ |
| Salesforce | Enterprise | Yes | Enterprise | Paid plans | Paid plans | Yes | Yes | Enterprise |
| Slack | Growth+ | Yes | Yes | Paid plans | Paid plans | Yes | Not published | Growth+ |
| Zapier | Growth+ | Not published | Paid plans | Not published | Not published | Not published | Not published | Growth+ |
| API | Yes | Enterprise | Enterprise | Paid plans | Enterprise | Enterprise | Enterprise | Enterprise |
| Webhooks | Yes | Not published | Not published | Paid plans | Not published | Not published | Not published | Growth+ |
| MCP (AI assistants) | Yes | Not published | Paid plans | Paid plans | Not published | Not published | Not published | Not published |
| SSO | Enterprise | Enterprise | Enterprise | Paid plans | Enterprise | Enterprise | Yes | Enterprise |
| Custom domain | Enterprise | Paid plans | Enterprise | Paid plans | Not published | Enterprise | Yes | Enterprise |
| Chrome extension | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
Annual billing where offered. “Growth+” and “Paid plans” mean the feature starts on that vendor's mid or first paid tier. Prices checked 2026-08-24.
Not this category
What this guide leaves out, and why
- Sales engagement platforms (Outreach, Salesloft) — They send the email; they do not demo the product.
- Screen recorders (Loom) — A video message, not a demo the buyer steers.
The format itself
Drive one before you shortlist
FAQ
Questions
What is sales demo software?
Tools that deliver or support product demos in a sales cycle: presenter platforms for live calls, video demo automation, and self-serve interactive demos for outbound and follow-up.
What is a sales demo?
A product demonstration inside a sales cycle — live on a call, sent as a video, or a self-serve interactive demo the prospect drives before or after the conversation. The demo-script template on this site covers the structure that works for all three.
Is sales demo software the same as sales presentation software?
No. Presentation software shows slides about the product; sales demo software shows the product itself — captured, cloned, or presented live. Buyers who search for one often need the other, which is why this guide sorts by motion first.
Which sales demo tool has a free plan?
Tellane, Storylane, Navattic, and Arcade. Walnut, Consensus, Demostack, and Reprise do not.
Is this guide based on hands-on testing?
No — published pricing (dated), documented features, linked sources. We make Tellane.
More guides
Related
Sources
- Tellane pricingtellane.com/pricing
- Walnut pricing pagewalnut.io/pricing/
- G2: Walnutg2.com/products/walnut/reviews
- Storylane pricing pagestorylane.io/pricing
- G2: Storylaneg2.com/products/storylane/reviews
- Navattic pricing pagenavattic.com/pricing
- Storylane vs Navattic (Storylane, Aug 2026) — source of the $500 / $1,000 figuresstorylane.io/blog/storylane-vs-navattic
- Navattic alternatives (buyer feedback)navattic.com/blog/navattic-alternatives
- G2: Navatticg2.com/products/navattic/reviews
- Consensus pricing pagegoconsensus.com/pricing
- Demostack pricing pagedemostack.com/pricing
- Reprise pricing pagereprise.com/pricing
- Arcade pricing pagearcade.software/pricing
- G2: Arcadeg2.com/products/arcade-arcade-software/reviews