Use cases
Six jobs a lane does.
Each page is the same shape: the problem in the buyer's words, how a lane does the job step by step, what the analytics show, which plan it needs, and a lane to drive.
your websitePut the product on the website, not a form.Free covers one published lane with seven days of analytics and the badgeInteractive demo on the pricing pageLet buyers see what the plan buys before they pick one.Free for one lane; Growth for several lanes (one per plan or feature) and no badgeproduct launches and feature announcementsLaunch with a demo people can drive, not a GIF.Free for one lane; Growth for a lane per feature and prospect linksoutbound and prospectingSend one link that greets them by name.Growth: prospect links, lead forms, and the account view are Growth featurescustomer onboardingShow the first workflow before the empty dashboard does.Free for one lane; Growth for a lane per plan or role and unlimited analytics historyconferences and eventsA booth demo that runs itself — and follows people home.Growth for prospect links, lead forms, and several lanesG2 and review-site listingsTurn review-site traffic into drives, not bounces.Free covers the single comparison lane; Growth removes the badge (worth it in front of comparison shoppers) and adds full analytics historypartners and resellersGive every partner a demo that cannot go off-script.Growth — prospect links and lead forms are Growth features, and partner programs need several lanescustomer success and feature adoptionShow the feature before the QBR asks why nobody uses it.Free for one lane; Growth for a lane per feature, prospect links, and analytics history across quarters