Buyer's guide · 2026
Product demo software, sorted by the kind of demo you need.
Product demo software is three categories wearing one name — interactive demos, demo video, and sandboxes. This guide sorts the tools by type and compares the interactive ones on dated price and capture.
Updated August 24, 2026 · Prices checked August 24, 2026 · By Tellane team · We make Tellane
How this guide is made
Published plans, documented features, linked sources — not a hands-on test
Every price is read from the vendor's public pricing page on August 24, 2026 and recalculated per year on annual billing. Capture methods and plan features come from the same pages; complaints are quoted from named reviews and interviews with a link. We have not run the same demo through every tool and do not claim to. We make Tellane, it is listed under the same rules as the others, and its “not for” list is as long as anyone's.
'Product demo software' covers three different products. Interactive demo tools capture your product and publish a clickable walkthrough. Demo video tools record or generate video. Sandbox and demo-environment tools clone the product so a buyer can use it. Most searches for the term want the first kind — a demo for a website or an email — and that is where this guide spends its time; the other two get a short section so you can rule them in or out.
Shortlist
Pick by situation
A clickable demo for the website with lead capture
Screenshots via extension, lead forms and prospect links, per-stop funnel, $39 a seat.
Before comparing tools
The questions that decide it
Where will the demo live?
Website, pricing page, email, review site → interactive. Support article, executive summary → video. Technical evaluation → sandbox.
Who drives it?
The buyer alone → interactive or video. A seller on a call → presenter-mode tools (Walnut, Storylane Premium) or a sandbox.
What do you need back?
A view count → any. Which step each buyer reached and a lead with the drive attached → interactive tools with analytics and lead forms (Tellane, Storylane Growth, Navattic Base, Arcade Growth).
Run it yourself
How to evaluate in an afternoon
An afternoon settles which kind of demo software you need, and usually which tool. The checklist:
- Decide where the demo will live first — website, email, review site, sales call — because that decides the kind (interactive, video, or sandbox) before any vendor comparison.
- Write one eight-step script for your core workflow and reuse it in every tool you try.
- For the interactive kind: capture the script in two free plans and time each to a published link.
- For the video kind: record the same script once and compare what each tool lets you do with the file.
- Embed the results on a draft page and drive them on a phone.
- Price your seat count against the table above; check which plan actually includes the lead form or CRM sync you assumed.
- Show both to someone outside the project and ask which they finished.
Before you pay
Every free plan in this guide, as published
| Tool | Free plan |
|---|---|
| Tellane | 1 published lane, 1 builder seat, the capture extension, 7 days of analytics, a small badge on the demo |
| Storylane | 1 published demo, 1 seat, screenshot and video demos, basic analytics, Slack only |
| Navattic | 1 HTML demo, 1 seat, basic analytics, default theme, no integrations |
| Arcade | 1 demo and 1 video, watermark, no analytics, 200 AI credits |
| Supademo | 5 guided demos, 1 creator, 50 recordings, basic tracking |
| Consensus | No free plan or trial |
| Walnut | No free plan or trial |
| Demostack | No free plan or trial |
| Reprise | No free plan or trial |
The tools
9 tools, with the numbers
01
TellaneThat's us
Interactive, screenshot-based, analytics-first.
Flat per-seat pricing with unlimited lanes and viewers, and analytics that show the exact stop where each buyer parked.
- Price, 1 seat
- $468/yr
- Price, 5 seats
- $2,340/yr
- Free plan
- 1 published lane, 1 builder seat, the capture extension, 7 days of analytics, a small badge on the demo
- Billing
- monthly or annual
- Capture
- Chrome extension (every click becomes a screen), screenshot upload, or a screen recording sliced into frames
- Viewers
- Unlimited on every plan
Best for
- Teams that want a price on the page and monthly billing
- Marketing sites and pricing pages (replace the book-a-demo button)
- Sales teams sending one personalized link per account
- Anyone who wants to know where buyers park, not just that they played
Not for
- HTML-cloned demos or sandboxes where a buyer can type into the product — Tellane captures screens, not the DOM
- Video-first demos with voiceover and avatars
- Presenter-led live demos with on-the-fly data edits
02
Storylane
Interactive and video, HTML on Growth.
Three demo formats in one editor — screenshot, video, and HTML — plus AI voiceovers, demo hubs, and the lowest entry price among the HTML-capable tools.
- Price, 1 seat
- $480/yr
- Price, 5 seats
- $2,400/yrStarter with 5 seats; the 5-seat Growth plan with HTML capture is $6,000/yr
- Free plan
- 1 published demo, 1 seat, screenshot and video demos, basic analytics, Slack only
- Billing
- monthly or annual
- Capture
- Chrome extension for screenshots and HTML (HTML on Growth and up), video, media upload
- Viewers
- Unlimited
Best for
- Teams that need HTML capture and can pay for Growth
- Marketing teams building demo hubs and buyer centres
- Anyone mixing video and interactive demos in one place
Not for
- Small teams that want lead forms and personalization without the $500/mo Growth tier
- Buyers who found the step editor slow
Storylane pricing ↗ · 4.8 on G2 (1,405 reviews) · Storylane alternatives
04
Arcade
Interactive with video/GIF export.
The most generous paid plan in the category — up to 10 seats for $50/mo — with polished visuals, video and GIF export, and a Figma plugin.
- Price, 1 seat
- $510/yr
- Price, 5 seats
- $510/yrGrowth covers up to 10 seats at one price
- Free plan
- 1 demo and 1 video, watermark, no analytics, 200 AI credits
- Billing
- monthly or annual
- Capture
- Chrome extension, desktop app, Figma plugin, media upload; HTML capture on Growth
- Viewers
- Unlimited
Best for
- Teams of 2–10 editors who want the lowest price per seat
- Product marketers who export demos as video and GIF for social and email
- Designers prototyping from Figma
Not for
- Anyone who needs analytics on the free plan
- Teams that want the API or Salesforce without an enterprise contract
- Buyers who want a named support contact
05
Supademo
Video and interactive guides.
Fast screenshot-and-video demos with 4K recording, a strong screenshot editor, and a free plan that allows five demos.
- Price, 1 seat
- $456/yr
- Price, 5 seats
- $2,280/yrScale with 5 creators; Growth with HTML demos is $4,200/yr
- Free plan
- 5 guided demos, 1 creator, 50 recordings, basic tracking
- Billing
- monthly or annual
- Capture
- Chrome extension (screenshots + 4K video); HTML and sandbox demos on Growth and up
- Viewers
- Unlimited on every plan
Best for
- Support and enablement teams turning recordings into step-by-step guides
- Anyone who wants 4K video and interactive demos from one capture
- Solo creators on the free plan
Not for
- Teams that need HTML demos below the $350/mo Growth tier
- Teams whose seat count will grow — pricing is per creator
06
Consensus
Demo video automation.
Video-led demo automation with stakeholder discovery — it tells sales who watched what inside a buying group — plus product tours and simulations on the enterprise tier.
- Price, 1 seat
- $7,200/yr
- Price, 5 seats
- $7,200/yrStarter covers 5 users
- Free plan
- None
- Billing
- annual only
- Capture
- Video demos and product tours; simulations on Enterprise
- Viewers
- Unlimited
Best for
- Sales teams that sell to buying committees and want stakeholder-level engagement data
- Video-first demo programs
Not for
- Anyone who needs a clickable interactive demo on a free plan
- Teams under five people
07
Walnut
Sales-led interactive with presenter mode.
Sales-led demos: HTML capture, presenter mode for live calls, editable data, and playbooks for every stage of a deal.
- Price, 1 seat
- $6,900/yr
- Price, 5 seats
- $18,600/yrIgnite covers 3 editors; a 5-editor team needs Accelerate
- Free plan
- None
- Billing
- annual only
- Capture
- Chrome extension capturing HTML; data editable in the captured app
- Viewers
- Unlimited
Best for
- Sales engineering teams running live, personalized demos on calls
- Companies that want demos and deal rooms from one vendor
- Enterprise buyers with an annual budget
Not for
- Anyone who wants to try before talking to sales — there is no free plan or trial
- Marketing teams that only need a website demo
- Teams under three editors
08
Demostack
Sandbox clone.
Cloned, fully interactive demo environments with editable data for enterprise presales — the closest thing to a sandbox without engineering.
- Price, 1 seat
- Quote only
- Price, 5 seats
- Quote only
- Free plan
- None
- Billing
- quote only
- Capture
- Full product clone (HTML/sandbox) with data editing
- Viewers
- Unlimited
Best for
- Presales teams at companies with long, technical sales cycles
- Products where the buyer must type real data into a demo
Not for
- Marketing website demos
- Anyone who wants to see a price before a call
09
Reprise
Tours, overlays, and replicas for enterprise.
Enterprise demo creation across three products — guided tours, live product overlays, and full replicas — with governance for large sales orgs.
- Price, 1 seat
- Quote only
- Price, 5 seats
- Quote only
- Free plan
- None
- Billing
- quote only
- Capture
- HTML capture, live-product overlay, full replica
- Viewers
- Unlimited
Best for
- Large sales organizations that need demo governance and SSO
- Products too complex to demo from screenshots
Not for
- Small teams
- Anyone who wants a price before a call
Side by side
All of them in one table
| Tellane | Storylane | Navattic | Arcade | Supademo | Consensus | Walnut | Demostack | Reprise | |
|---|---|---|---|---|---|---|---|---|---|
| 1 seat, per year | $468/yr | $480/yr | Not published | $510/yr | $456/yr | $7,200/yr | $6,900/yr | Quote | Quote |
| 5 seats, per year | $2,340/yr | $2,400/yr | Not published | $510/yr | $2,280/yr | $7,200/yr | $18,600/yr | Quote | Quote |
| Free plan | Yes | Yes | Yes | Yes | Yes | No | No | No | No |
| Monthly billing | Yes | Yes | No | Yes | Yes | No | No | No | No |
| HTML capture | No | Growth+ | Yes | Growth+ | Growth+ | Enterprise | Yes | Yes | Yes |
| Branching | Growth+ | Yes | Yes | Growth+ | Paid plans | Yes | Yes | Yes | Yes |
| Lead forms | Growth+ | Growth+ | Paid plans | Growth+ | Paid plans | Yes | Yes | Yes | Yes |
| Personalized links | Growth+ | Growth+ | Paid plans | Growth+ | Paid plans | Paid plans | Yes | Yes | Yes |
| HubSpot | Growth+ | Paid plans | Paid plans | Growth+ | Paid plans | Yes | Yes | Yes | Yes |
| Salesforce | Enterprise | Enterprise | Paid plans | Enterprise | Enterprise | Paid plans | Yes | Yes | Yes |
| Slack | Growth+ | Yes | Paid plans | Growth+ | Paid plans | Paid plans | Yes | Yes | Not published |
| Zapier | Growth+ | Paid plans | Not published | Growth+ | Paid plans | Not published | Not published | Not published | Not published |
| API | Yes | Enterprise | Paid plans | Enterprise | Paid plans | Enterprise | Enterprise | Enterprise | Enterprise |
| Webhooks | Yes | Not published | Paid plans | Growth+ | Paid plans | Not published | Not published | Not published | Not published |
| MCP (AI assistants) | Yes | Paid plans | Paid plans | Not published | Paid plans | Not published | Not published | Not published | Not published |
| SSO | Enterprise | Enterprise | Paid plans | Enterprise | Enterprise | Enterprise | Enterprise | Enterprise | Yes |
| Custom domain | Enterprise | Enterprise | Paid plans | Enterprise | Paid plans | Not published | Paid plans | Enterprise | Yes |
| Chrome extension | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
Annual billing where offered. “Growth+” and “Paid plans” mean the feature starts on that vendor's mid or first paid tier. Prices checked 2026-08-24.
Not this category
What this guide leaves out, and why
- Demo video tools (Loom, Vidyard, Consensus for video) — Right when the viewer should watch, not click — walkthroughs for support, executive overviews.
- Sandbox platforms (Demostack, Reprise replicas) — Right when the viewer must type real data — technical presales, proofs of concept.
- Presentation software — A deck is not a demo.
The format itself
Drive one before you shortlist
FAQ
Questions
What is product demo software?
Software for showing a product to buyers without a live presenter: interactive demo tools (clickable captures), demo video tools, and sandbox platforms.
What is the best product demo software for lead generation?
An interactive tool with lead forms and analytics: Tellane (lead forms on a $39 seat), Storylane Growth, Arcade Growth, Navattic Base.
What about product demo video software?
Loom records the quickest; Supademo and Storylane produce a video and an interactive demo from the same capture; Consensus assembles video demo libraries for sales. If the demo's job is a website or a review listing, the interactive kind converts the click — keep video for overviews and support.
What software records a product demo?
Any screen recorder (the OS recorder, Loom, OBS) records one. The demo tools in this guide go further: Supademo records in 4K with interactive steps, and Tellane slices a recording into stops you annotate. See the recording guide linked below for the setup.
Is this guide based on hands-on testing?
No — published pricing (dated), documented features, linked sources. We make Tellane.
More guides
Related
Sources
- Tellane pricingtellane.com/pricing
- Storylane pricing pagestorylane.io/pricing
- G2: Storylaneg2.com/products/storylane/reviews
- Navattic pricing pagenavattic.com/pricing
- Storylane vs Navattic (Storylane, Aug 2026) — source of the $500 / $1,000 figuresstorylane.io/blog/storylane-vs-navattic
- Navattic alternatives (buyer feedback)navattic.com/blog/navattic-alternatives
- G2: Navatticg2.com/products/navattic/reviews
- Arcade pricing pagearcade.software/pricing
- G2: Arcadeg2.com/products/arcade-arcade-software/reviews
- Supademo pricing pagesupademo.com/pricing
- G2: Supademog2.com/products/supademo/reviews
- Consensus pricing pagegoconsensus.com/pricing
- Walnut pricing pagewalnut.io/pricing/
- G2: Walnutg2.com/products/walnut/reviews
- Demostack pricing pagedemostack.com/pricing
- Reprise pricing pagereprise.com/pricing