Buyer's guide · 2026
Interactive demo software, compared by what you pay and what you can build.
Nine interactive demo tools — Tellane, Storylane, Navattic, Arcade, Supademo, Guideflow, Walnut, Consensus, Demostack — compared on published price at 1 and 5 seats, capture method, free plan, and who each is for. Dated, sourced.
Updated August 24, 2026 · Prices checked August 24, 2026 · By Tellane team · We make Tellane
How this guide is made
Published plans, documented features, linked sources — not a hands-on test
Every price is read from the vendor's public pricing page on August 24, 2026 and recalculated per year on annual billing. Capture methods and plan features come from the same pages; complaints are quoted from named reviews and interviews with a link. We have not run the same demo through every tool and do not claim to. We make Tellane, it is listed under the same rules as the others, and its “not for” list is as long as anyone's.
Interactive demo software captures your product as screenshots or HTML, lets you annotate a guided path through it, and publishes the result as a link or embed that prospects click through without an account. The category sits between video tools (Loom, Vidyard), which record, and in-app onboarding tools (Appcues, Userpilot, Pendo), which overlay guidance inside the signed-in product. This guide covers the standalone, shareable kind.
Shortlist
Pick by situation
A price on the page, lead capture, and a per-stop funnel
$39 a seat annual with lead forms, prospect links, branching, full analytics, API on every plan. Screenshots, not HTML.
HTML capture with a published price
HTML from Growth ($500/mo annual, 5 seats); three formats; Starter at $40 a seat for screenshot and video demos.
HTML capture on every plan, enterprise integrations
Free HTML demo to try; annual contracts above that, reported at $500/mo for five seats.
The cheapest paid plan for a team
$50/mo for up to ten seats, HTML included. No analytics on the free plan.
Before comparing tools
The questions that decide it
Will buyers click, or type?
If they click through, screenshots are fine and every tool qualifies. If they must type into fields or see live data, you need HTML capture (Navattic, Walnut, Storylane Growth, Arcade Growth, Supademo Growth, Guideflow Growth) or a sandbox (Demostack, Reprise).
Who builds, and how many of them?
Seat pricing decides the bill. One marketer: everything under $520 a year. Five editors: Arcade $510, Guideflow $2,100, Supademo $2,280, Tellane $2,340, Storylane Starter $2,400, then a step to $6,000+ for Storylane Growth, Navattic, Consensus, and Walnut.
Do you need the lead, or just the view?
Lead forms and personalized links are on Tellane Growth ($39/seat), Arcade Growth, and Storylane Growth ($500/mo). If you need them, Storylane Starter and Supademo Scale are not enough.
Website, or sales call?
Website and outbound: Tellane, Storylane, Navattic, Arcade, Supademo, Guideflow. Live calls with editable data: Walnut, Demostack, Reprise, Storylane Premium.
Can you commit to a year before seeing a price?
Navattic, Walnut, Consensus, Demostack, and Reprise are annual and (mostly) sales-priced. The rest bill monthly and show the number.
Run it yourself
How to evaluate in an afternoon
You do not need a bake-off project to pick a demo tool. Every shortlisted vendor with a free plan can be tested against your own product in one afternoon; here is the checklist to run.
- Write the eight-stop demo you actually need — one workflow, one outcome — before opening any tool. The script stays constant; only the tool changes.
- Sign up for two or three free plans from the shortlist (none needs a card) and capture the same eight screens in each with the vendor's extension.
- Time each from first capture to published link. The spread between tools is usually larger than any feature difference.
- Open each published demo on your phone. Hotspot reachability on a small screen is where captures differ most.
- Check the analytics each free plan actually records for your test drives — some record nothing.
- Price your real seat count and the features you need (lead form? branching? HTML?) against the table above, not the headline price.
- Send the best two links to a colleague who has not seen the product and watch where they stop.
Before you pay
Every free plan in this guide, as published
| Tool | Free plan |
|---|---|
| Tellane | 1 published lane, 1 builder seat, the capture extension, 7 days of analytics, a small badge on the demo |
| Storylane | 1 published demo, 1 seat, screenshot and video demos, basic analytics, Slack only |
| Navattic | 1 HTML demo, 1 seat, basic analytics, default theme, no integrations |
| Arcade | 1 demo and 1 video, watermark, no analytics, 200 AI credits |
| Supademo | 5 guided demos, 1 creator, 50 recordings, basic tracking |
| Guideflow | 5 guideflows, 1 seat, 7-day analytics, watermark |
| Walnut | No free plan or trial |
| Consensus | No free plan or trial |
| Demostack | No free plan or trial |
The tools
9 tools, with the numbers
01
TellaneThat's us
Flat seat price, unlimited lanes and viewers, the stop where each buyer parked.
Flat per-seat pricing with unlimited lanes and viewers, and analytics that show the exact stop where each buyer parked.
- Price, 1 seat
- $468/yr
- Price, 5 seats
- $2,340/yr
- Free plan
- 1 published lane, 1 builder seat, the capture extension, 7 days of analytics, a small badge on the demo
- Billing
- monthly or annual
- Capture
- Chrome extension (every click becomes a screen), screenshot upload, or a screen recording sliced into frames
- Viewers
- Unlimited on every plan
Best for
- Teams that want a price on the page and monthly billing
- Marketing sites and pricing pages (replace the book-a-demo button)
- Sales teams sending one personalized link per account
- Anyone who wants to know where buyers park, not just that they played
Not for
- HTML-cloned demos or sandboxes where a buyer can type into the product — Tellane captures screens, not the DOM
- Video-first demos with voiceover and avatars
- Presenter-led live demos with on-the-fly data edits
02
Storylane
The broadest feature set with a published price.
Three demo formats in one editor — screenshot, video, and HTML — plus AI voiceovers, demo hubs, and the lowest entry price among the HTML-capable tools.
- Price, 1 seat
- $480/yr
- Price, 5 seats
- $2,400/yrStarter with 5 seats; the 5-seat Growth plan with HTML capture is $6,000/yr
- Free plan
- 1 published demo, 1 seat, screenshot and video demos, basic analytics, Slack only
- Billing
- monthly or annual
- Capture
- Chrome extension for screenshots and HTML (HTML on Growth and up), video, media upload
- Viewers
- Unlimited
Best for
- Teams that need HTML capture and can pay for Growth
- Marketing teams building demo hubs and buyer centres
- Anyone mixing video and interactive demos in one place
Not for
- Small teams that want lead forms and personalization without the $500/mo Growth tier
- Buyers who found the step editor slow
Storylane pricing ↗ · 4.8 on G2 (1,405 reviews) · Storylane alternatives
04
Arcade
Ten seats for $50 and the best-looking exports.
The most generous paid plan in the category — up to 10 seats for $50/mo — with polished visuals, video and GIF export, and a Figma plugin.
- Price, 1 seat
- $510/yr
- Price, 5 seats
- $510/yrGrowth covers up to 10 seats at one price
- Free plan
- 1 demo and 1 video, watermark, no analytics, 200 AI credits
- Billing
- monthly or annual
- Capture
- Chrome extension, desktop app, Figma plugin, media upload; HTML capture on Growth
- Viewers
- Unlimited
Best for
- Teams of 2–10 editors who want the lowest price per seat
- Product marketers who export demos as video and GIF for social and email
- Designers prototyping from Figma
Not for
- Anyone who needs analytics on the free plan
- Teams that want the API or Salesforce without an enterprise contract
- Buyers who want a named support contact
05
Supademo
Video plus interactive, five demos free.
Fast screenshot-and-video demos with 4K recording, a strong screenshot editor, and a free plan that allows five demos.
- Price, 1 seat
- $456/yr
- Price, 5 seats
- $2,280/yrScale with 5 creators; Growth with HTML demos is $4,200/yr
- Free plan
- 5 guided demos, 1 creator, 50 recordings, basic tracking
- Billing
- monthly or annual
- Capture
- Chrome extension (screenshots + 4K video); HTML and sandbox demos on Growth and up
- Viewers
- Unlimited on every plan
Best for
- Support and enablement teams turning recordings into step-by-step guides
- Anyone who wants 4K video and interactive demos from one capture
- Solo creators on the free plan
Not for
- Teams that need HTML demos below the $350/mo Growth tier
- Teams whose seat count will grow — pricing is per creator
06
Guideflow
The cheapest solo seat; mobile demos.
Cheap solo pricing, mobile-app demos, and video/GIF export; HTML capture and branching arrive on the 10-seat Growth plan.
- Price, 1 seat
- $420/yr
- Price, 5 seats
- $2,100/yrSolo with 5 seats; Growth with HTML is $5,988/yr
- Free plan
- 5 guideflows, 1 seat, 7-day analytics, watermark
- Billing
- monthly or annual
- Capture
- Chrome extension (screenshots, mobile); HTML on Growth; sandbox on Advanced
- Viewers
- Unlimited
Best for
- Solo founders on a budget
- Mobile-app demos
Not for
- Teams that want branching and personalization below the $499/mo Growth tier
07
Walnut
Sales-led HTML demos with presenter mode.
Sales-led demos: HTML capture, presenter mode for live calls, editable data, and playbooks for every stage of a deal.
- Price, 1 seat
- $6,900/yr
- Price, 5 seats
- $18,600/yrIgnite covers 3 editors; a 5-editor team needs Accelerate
- Free plan
- None
- Billing
- annual only
- Capture
- Chrome extension capturing HTML; data editable in the captured app
- Viewers
- Unlimited
Best for
- Sales engineering teams running live, personalized demos on calls
- Companies that want demos and deal rooms from one vendor
- Enterprise buyers with an annual budget
Not for
- Anyone who wants to try before talking to sales — there is no free plan or trial
- Marketing teams that only need a website demo
- Teams under three editors
08
Consensus
Video demo automation with stakeholder analytics.
Video-led demo automation with stakeholder discovery — it tells sales who watched what inside a buying group — plus product tours and simulations on the enterprise tier.
- Price, 1 seat
- $7,200/yr
- Price, 5 seats
- $7,200/yrStarter covers 5 users
- Free plan
- None
- Billing
- annual only
- Capture
- Video demos and product tours; simulations on Enterprise
- Viewers
- Unlimited
Best for
- Sales teams that sell to buying committees and want stakeholder-level engagement data
- Video-first demo programs
Not for
- Anyone who needs a clickable interactive demo on a free plan
- Teams under five people
09
Demostack
Cloned environments for enterprise presales.
Cloned, fully interactive demo environments with editable data for enterprise presales — the closest thing to a sandbox without engineering.
- Price, 1 seat
- Quote only
- Price, 5 seats
- Quote only
- Free plan
- None
- Billing
- quote only
- Capture
- Full product clone (HTML/sandbox) with data editing
- Viewers
- Unlimited
Best for
- Presales teams at companies with long, technical sales cycles
- Products where the buyer must type real data into a demo
Not for
- Marketing website demos
- Anyone who wants to see a price before a call
Side by side
All of them in one table
| Tellane | Storylane | Navattic | Arcade | Supademo | Guideflow | Walnut | Consensus | Demostack | |
|---|---|---|---|---|---|---|---|---|---|
| 1 seat, per year | $468/yr | $480/yr | Not published | $510/yr | $456/yr | $420/yr | $6,900/yr | $7,200/yr | Quote |
| 5 seats, per year | $2,340/yr | $2,400/yr | Not published | $510/yr | $2,280/yr | $2,100/yr | $18,600/yr | $7,200/yr | Quote |
| Free plan | Yes | Yes | Yes | Yes | Yes | Yes | No | No | No |
| Monthly billing | Yes | Yes | No | Yes | Yes | Yes | No | No | No |
| HTML capture | No | Growth+ | Yes | Growth+ | Growth+ | Growth+ | Yes | Enterprise | Yes |
| Branching | Growth+ | Yes | Yes | Growth+ | Paid plans | Growth+ | Yes | Yes | Yes |
| Lead forms | Growth+ | Growth+ | Paid plans | Growth+ | Paid plans | Paid plans | Yes | Yes | Yes |
| Personalized links | Growth+ | Growth+ | Paid plans | Growth+ | Paid plans | Growth+ | Yes | Paid plans | Yes |
| HubSpot | Growth+ | Paid plans | Paid plans | Growth+ | Paid plans | Paid plans | Yes | Yes | Yes |
| Salesforce | Enterprise | Enterprise | Paid plans | Enterprise | Enterprise | Enterprise | Yes | Paid plans | Yes |
| Slack | Growth+ | Yes | Paid plans | Growth+ | Paid plans | Paid plans | Yes | Paid plans | Yes |
| Zapier | Growth+ | Paid plans | Not published | Growth+ | Paid plans | Paid plans | Not published | Not published | Not published |
| API | Yes | Enterprise | Paid plans | Enterprise | Paid plans | Enterprise | Enterprise | Enterprise | Enterprise |
| Webhooks | Yes | Not published | Paid plans | Growth+ | Paid plans | Not published | Not published | Not published | Not published |
| MCP (AI assistants) | Yes | Paid plans | Paid plans | Not published | Paid plans | Not published | Not published | Not published | Not published |
| SSO | Enterprise | Enterprise | Paid plans | Enterprise | Enterprise | Enterprise | Enterprise | Enterprise | Enterprise |
| Custom domain | Enterprise | Enterprise | Paid plans | Enterprise | Paid plans | Paid plans | Paid plans | Not published | Enterprise |
| Chrome extension | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
Annual billing where offered. “Growth+” and “Paid plans” mean the feature starts on that vendor's mid or first paid tier. Prices checked 2026-08-24.
Not this category
What this guide leaves out, and why
- In-app onboarding tools (Appcues, Userpilot, Pendo, WalkMe) — They run inside your product for signed-in users. If the viewer has not signed up, you need a demo tool.
- Screen recorders (Loom, Vidyard, Screen Studio) — They make video. A video is watched; an interactive demo is driven and measured step by step.
- Open-source tour libraries (intro.js, Shepherd, driver.js) — Overlays for your own app, not a capture-and-share tool.
The format itself
Drive one before you shortlist
FAQ
Questions
What is the best free interactive demo software?
Depends on the limit you care about. Supademo and Guideflow allow five demos; Navattic allows one HTML demo; Tellane allows one published lane with seven days of analytics; Storylane one demo; Arcade one demo with a watermark and no analytics.
Which interactive demo tool is cheapest?
For one seat, Guideflow ($420/yr), Supademo ($456), Tellane ($468), Storylane ($480), Arcade ($510). For a team, Arcade ($510/yr for up to ten seats).
Do I need HTML capture?
Only if buyers type into the demo or you edit captured text often. For a click-through on a website, screenshots look the same in the player.
Is interactive video software the same thing?
No. Interactive video adds clickable overlays and quizzes to a video — mostly an education and training format. Interactive demo software captures your product's screens into a click-through a buyer drives. If the viewer should click the product's own buttons, you want the demo kind.
Which interactive demo software is best for marketing teams?
Marketing usually needs lead capture, embeds, and a funnel: Tellane ($39/seat with lead forms and per-stop analytics), Arcade Growth ($50/mo for up to ten seats), or Storylane Growth ($500/mo with personalization and A/B tests) — pick by budget and whether HTML matters.
Is this guide based on hands-on testing?
No. It is built from each vendor's published pricing page (dated on the page), documented capture methods and plan features, and linked review sources. We make Tellane and say so; the rules are the same for every row.
More guides
Related
Sources
- Tellane pricingtellane.com/pricing
- Storylane pricing pagestorylane.io/pricing
- G2: Storylaneg2.com/products/storylane/reviews
- Navattic pricing pagenavattic.com/pricing
- Storylane vs Navattic (Storylane, Aug 2026) — source of the $500 / $1,000 figuresstorylane.io/blog/storylane-vs-navattic
- Navattic alternatives (buyer feedback)navattic.com/blog/navattic-alternatives
- G2: Navatticg2.com/products/navattic/reviews
- Arcade pricing pagearcade.software/pricing
- G2: Arcadeg2.com/products/arcade-arcade-software/reviews
- Supademo pricing pagesupademo.com/pricing
- G2: Supademog2.com/products/supademo/reviews
- Guideflow pricing pageguideflow.com/pricing
- Walnut pricing pagewalnut.io/pricing/
- G2: Walnutg2.com/products/walnut/reviews
- Consensus pricing pagegoconsensus.com/pricing
- Demostack pricing pagedemostack.com/pricing