Buyer's guide · 2026
Demo automation software, by the four things it can mean.
Demo automation is G2's name for a category that spans guided interactive tours, demo video libraries, live AI agents, and enterprise sandboxes. This guide separates the four, then compares the interactive tools on dated price and capture.
Updated August 24, 2026 · Prices checked August 24, 2026 · By Tellane team · We make Tellane
How this guide is made
Published plans, documented features, linked sources — not a hands-on test
Every price is read from the vendor's public pricing page on August 24, 2026 and recalculated per year on annual billing. Capture methods and plan features come from the same pages; complaints are quoted from named reviews and interviews with a link. We have not run the same demo through every tool and do not claim to. We make Tellane, it is listed under the same rules as the others, and its “not for” list is as long as anyone's.
G2's Demo Automation category holds tools that deliver demos without a salesperson present. They split into four: interactive tours built from captures (most of this guide), video demo libraries assembled per viewer (Consensus), live AI agents that talk a buyer through the product (Storylane's RepX and others), and enterprise sandboxes (Demostack, Reprise). Picking the kind first saves more time than comparing tools within the wrong kind.
Shortlist
Pick by situation
Guided interactive tours with lead capture and a funnel
$39 a seat; screenshots; lead forms, prospect links, API.
Guided tours with HTML and the most formats
HTML on Growth; video; hubs; an AI agent as a separate product.
Before comparing tools
The questions that decide it
Which of the four kinds?
Website and outbound → guided tours. Committee sales with video → Consensus. A buyer who must type → sandbox. An agent that answers questions → AI agent products, priced from $2,000/mo at Storylane.
Then compare within the kind
For guided tours, the interactive-demo guide on this site compares nine tools on price and capture.
Run it yourself
How to evaluate in an afternoon
Demo automation shortlists go wrong when the four kinds are compared against each other. Evaluate inside one kind, in an afternoon:
- Name the moment you are automating — website visit, outbound email, committee review, technical evaluation. That maps to one of the four kinds above.
- If it maps to guided tours: run the interactive-demo checklist (script once, two free plans, same capture, time to publish, phone check).
- If it maps to video libraries or sandboxes: the vendors are sales-led, so write your requirements and the seat count before the first call, and ask for the price in the first meeting.
- Whatever the kind, ask each vendor the same question: what exactly do I see about a single viewer's session? The answers differ more than the demos do.
- Check contract terms last — half this category is annual-only.
Before you pay
Every free plan in this guide, as published
| Tool | Free plan |
|---|---|
| Tellane | 1 published lane, 1 builder seat, the capture extension, 7 days of analytics, a small badge on the demo |
| Storylane | 1 published demo, 1 seat, screenshot and video demos, basic analytics, Slack only |
| Navattic | 1 HTML demo, 1 seat, basic analytics, default theme, no integrations |
| Arcade | 1 demo and 1 video, watermark, no analytics, 200 AI credits |
| Supademo | 5 guided demos, 1 creator, 50 recordings, basic tracking |
| Consensus | No free plan or trial |
| Walnut | No free plan or trial |
| Demostack | No free plan or trial |
| Reprise | No free plan or trial |
The tools
9 tools, with the numbers
01
TellaneThat's us
Guided tours, screenshot-based.
Flat per-seat pricing with unlimited lanes and viewers, and analytics that show the exact stop where each buyer parked.
- Price, 1 seat
- $468/yr
- Price, 5 seats
- $2,340/yr
- Free plan
- 1 published lane, 1 builder seat, the capture extension, 7 days of analytics, a small badge on the demo
- Billing
- monthly or annual
- Capture
- Chrome extension (every click becomes a screen), screenshot upload, or a screen recording sliced into frames
- Viewers
- Unlimited on every plan
Best for
- Teams that want a price on the page and monthly billing
- Marketing sites and pricing pages (replace the book-a-demo button)
- Sales teams sending one personalized link per account
- Anyone who wants to know where buyers park, not just that they played
Not for
- HTML-cloned demos or sandboxes where a buyer can type into the product — Tellane captures screens, not the DOM
- Video-first demos with voiceover and avatars
- Presenter-led live demos with on-the-fly data edits
02
Storylane
Guided tours, video, HTML; AI agent separately.
Three demo formats in one editor — screenshot, video, and HTML — plus AI voiceovers, demo hubs, and the lowest entry price among the HTML-capable tools.
- Price, 1 seat
- $480/yr
- Price, 5 seats
- $2,400/yrStarter with 5 seats; the 5-seat Growth plan with HTML capture is $6,000/yr
- Free plan
- 1 published demo, 1 seat, screenshot and video demos, basic analytics, Slack only
- Billing
- monthly or annual
- Capture
- Chrome extension for screenshots and HTML (HTML on Growth and up), video, media upload
- Viewers
- Unlimited
Best for
- Teams that need HTML capture and can pay for Growth
- Marketing teams building demo hubs and buyer centres
- Anyone mixing video and interactive demos in one place
Not for
- Small teams that want lead forms and personalization without the $500/mo Growth tier
- Buyers who found the step editor slow
Storylane pricing ↗ · 4.8 on G2 (1,405 reviews) · Storylane alternatives
04
Arcade
Guided tours, cheapest for teams.
The most generous paid plan in the category — up to 10 seats for $50/mo — with polished visuals, video and GIF export, and a Figma plugin.
- Price, 1 seat
- $510/yr
- Price, 5 seats
- $510/yrGrowth covers up to 10 seats at one price
- Free plan
- 1 demo and 1 video, watermark, no analytics, 200 AI credits
- Billing
- monthly or annual
- Capture
- Chrome extension, desktop app, Figma plugin, media upload; HTML capture on Growth
- Viewers
- Unlimited
Best for
- Teams of 2–10 editors who want the lowest price per seat
- Product marketers who export demos as video and GIF for social and email
- Designers prototyping from Figma
Not for
- Anyone who needs analytics on the free plan
- Teams that want the API or Salesforce without an enterprise contract
- Buyers who want a named support contact
05
Supademo
Guided tours and video.
Fast screenshot-and-video demos with 4K recording, a strong screenshot editor, and a free plan that allows five demos.
- Price, 1 seat
- $456/yr
- Price, 5 seats
- $2,280/yrScale with 5 creators; Growth with HTML demos is $4,200/yr
- Free plan
- 5 guided demos, 1 creator, 50 recordings, basic tracking
- Billing
- monthly or annual
- Capture
- Chrome extension (screenshots + 4K video); HTML and sandbox demos on Growth and up
- Viewers
- Unlimited on every plan
Best for
- Support and enablement teams turning recordings into step-by-step guides
- Anyone who wants 4K video and interactive demos from one capture
- Solo creators on the free plan
Not for
- Teams that need HTML demos below the $350/mo Growth tier
- Teams whose seat count will grow — pricing is per creator
06
Consensus
Video demo automation.
Video-led demo automation with stakeholder discovery — it tells sales who watched what inside a buying group — plus product tours and simulations on the enterprise tier.
- Price, 1 seat
- $7,200/yr
- Price, 5 seats
- $7,200/yrStarter covers 5 users
- Free plan
- None
- Billing
- annual only
- Capture
- Video demos and product tours; simulations on Enterprise
- Viewers
- Unlimited
Best for
- Sales teams that sell to buying committees and want stakeholder-level engagement data
- Video-first demo programs
Not for
- Anyone who needs a clickable interactive demo on a free plan
- Teams under five people
07
Walnut
Sales-led tours with presenter mode.
Sales-led demos: HTML capture, presenter mode for live calls, editable data, and playbooks for every stage of a deal.
- Price, 1 seat
- $6,900/yr
- Price, 5 seats
- $18,600/yrIgnite covers 3 editors; a 5-editor team needs Accelerate
- Free plan
- None
- Billing
- annual only
- Capture
- Chrome extension capturing HTML; data editable in the captured app
- Viewers
- Unlimited
Best for
- Sales engineering teams running live, personalized demos on calls
- Companies that want demos and deal rooms from one vendor
- Enterprise buyers with an annual budget
Not for
- Anyone who wants to try before talking to sales — there is no free plan or trial
- Marketing teams that only need a website demo
- Teams under three editors
08
Demostack
Sandbox.
Cloned, fully interactive demo environments with editable data for enterprise presales — the closest thing to a sandbox without engineering.
- Price, 1 seat
- Quote only
- Price, 5 seats
- Quote only
- Free plan
- None
- Billing
- quote only
- Capture
- Full product clone (HTML/sandbox) with data editing
- Viewers
- Unlimited
Best for
- Presales teams at companies with long, technical sales cycles
- Products where the buyer must type real data into a demo
Not for
- Marketing website demos
- Anyone who wants to see a price before a call
09
Reprise
Tours, overlays, replicas.
Enterprise demo creation across three products — guided tours, live product overlays, and full replicas — with governance for large sales orgs.
- Price, 1 seat
- Quote only
- Price, 5 seats
- Quote only
- Free plan
- None
- Billing
- quote only
- Capture
- HTML capture, live-product overlay, full replica
- Viewers
- Unlimited
Best for
- Large sales organizations that need demo governance and SSO
- Products too complex to demo from screenshots
Not for
- Small teams
- Anyone who wants a price before a call
Side by side
All of them in one table
| Tellane | Storylane | Navattic | Arcade | Supademo | Consensus | Walnut | Demostack | Reprise | |
|---|---|---|---|---|---|---|---|---|---|
| 1 seat, per year | $468/yr | $480/yr | Not published | $510/yr | $456/yr | $7,200/yr | $6,900/yr | Quote | Quote |
| 5 seats, per year | $2,340/yr | $2,400/yr | Not published | $510/yr | $2,280/yr | $7,200/yr | $18,600/yr | Quote | Quote |
| Free plan | Yes | Yes | Yes | Yes | Yes | No | No | No | No |
| Monthly billing | Yes | Yes | No | Yes | Yes | No | No | No | No |
| HTML capture | No | Growth+ | Yes | Growth+ | Growth+ | Enterprise | Yes | Yes | Yes |
| Branching | Growth+ | Yes | Yes | Growth+ | Paid plans | Yes | Yes | Yes | Yes |
| Lead forms | Growth+ | Growth+ | Paid plans | Growth+ | Paid plans | Yes | Yes | Yes | Yes |
| Personalized links | Growth+ | Growth+ | Paid plans | Growth+ | Paid plans | Paid plans | Yes | Yes | Yes |
| HubSpot | Growth+ | Paid plans | Paid plans | Growth+ | Paid plans | Yes | Yes | Yes | Yes |
| Salesforce | Enterprise | Enterprise | Paid plans | Enterprise | Enterprise | Paid plans | Yes | Yes | Yes |
| Slack | Growth+ | Yes | Paid plans | Growth+ | Paid plans | Paid plans | Yes | Yes | Not published |
| Zapier | Growth+ | Paid plans | Not published | Growth+ | Paid plans | Not published | Not published | Not published | Not published |
| API | Yes | Enterprise | Paid plans | Enterprise | Paid plans | Enterprise | Enterprise | Enterprise | Enterprise |
| Webhooks | Yes | Not published | Paid plans | Growth+ | Paid plans | Not published | Not published | Not published | Not published |
| MCP (AI assistants) | Yes | Paid plans | Paid plans | Not published | Paid plans | Not published | Not published | Not published | Not published |
| SSO | Enterprise | Enterprise | Paid plans | Enterprise | Enterprise | Enterprise | Enterprise | Enterprise | Yes |
| Custom domain | Enterprise | Enterprise | Paid plans | Enterprise | Paid plans | Not published | Paid plans | Enterprise | Yes |
| Chrome extension | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
Annual billing where offered. “Growth+” and “Paid plans” mean the feature starts on that vendor's mid or first paid tier. Prices checked 2026-08-24.
Not this category
What this guide leaves out, and why
- Sales engagement platforms — Sequencing emails is not demoing.
- Test automation — 'Demo automation' also appears in QA searches; unrelated.
The format itself
Drive one before you shortlist
FAQ
Questions
What is demo automation software?
Tools that deliver product demos on demand without a salesperson — interactive tours, video demo libraries, AI agents, or sandboxes.
Is demo automation the same as automated demo testing?
No. 'Demo automation' in QA search results means test-automation practice sites and has nothing to do with this category. Demo automation software delivers product demos to buyers; test automation checks that software works.
Which demo automation tools are on G2's grid?
G2's Summer 2026 grid report, as reported by G2 Learn, lists Consensus, Navattic, Storylane, Supademo, Arcade, Guideflow, Saleo, and RELAYTO AI. Tellane is newer than that report.
More guides
Related
Sources
- Tellane pricingtellane.com/pricing
- Storylane pricing pagestorylane.io/pricing
- G2: Storylaneg2.com/products/storylane/reviews
- Navattic pricing pagenavattic.com/pricing
- Storylane vs Navattic (Storylane, Aug 2026) — source of the $500 / $1,000 figuresstorylane.io/blog/storylane-vs-navattic
- Navattic alternatives (buyer feedback)navattic.com/blog/navattic-alternatives
- G2: Navatticg2.com/products/navattic/reviews
- Arcade pricing pagearcade.software/pricing
- G2: Arcadeg2.com/products/arcade-arcade-software/reviews
- Supademo pricing pagesupademo.com/pricing
- G2: Supademog2.com/products/supademo/reviews
- Consensus pricing pagegoconsensus.com/pricing
- Walnut pricing pagewalnut.io/pricing/
- G2: Walnutg2.com/products/walnut/reviews
- Demostack pricing pagedemostack.com/pricing
- Reprise pricing pagereprise.com/pricing