Use case
Let buyers see what the plan buys before they pick one.
A lane next to the plans answers the question every pricing page raises — what do I actually get — and tells you which screen sends people to sign-up.
Pricing pages get the most intent and the least product. Buyers compare plans they have never seen in use, then leave to 'think about it'. A short demo beside the plan cards shows the feature the tier is named for, and the CTA at the end lands on the plan.
How it works
Step by step
- One lane per differentiating featureIf Growth is about branching and lead forms, the lane shows branching and a lead form — four to six stops, nothing else.
- Embed beside the plans, not below the foldA narrow iframe to the right of the plan cards, or a 'See it' link on the feature row that opens the lane.
- Send the last stop to the planThe CTA destination is the sign-up URL with the plan preselected.
- Watch the funnel for a weekIf people park on stop two, the screen does not show the value of the tier; swap it for the outcome screen.
See the format
Drive a lane
What you learn
What the analytics show
- Plays from the pricing page specifically (source = the page URL)
- CTA click rate on the plan link
- Completion rate — a pricing-page lane should complete above the site average
- Where people park, per stop
Plan
Free for one lane; Growth for several lanes (one per plan or feature) and no badge.
FAQ
Questions
Won't a demo distract from the plan cards?
Keep it short and beside the cards. The job is to answer 'what does this tier do', which is what buyers are already trying to work out.
Can I show a different lane for each plan?
Yes — publish one lane per plan and embed each beside its card, or one lane that branches on the first stop by plan.
Related
Keep reading
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