Use case
Send one link that greets them by name.
Replace 'do you have 30 minutes?' with a personalized lane: the prospect sees their company on the first screen, drives the demo, and you see exactly what they looked at.
Cold outreach asks for time before showing value. A prospect link flips the order: the email carries a demo that greets the account by name, the prospect drives it when they like, and the seller follows up on what they actually clicked — or does not, if they never opened it.
How it works
Step by step
- Build the lane once per personaOne lane for the ops buyer, one for the finance buyer — or one lane that branches at stop two.
- Mint a prospect link per accountFrom the share modal: company name and domain. The lane's first stop greets them; every drive on that link is attributed to the account.
- Put the link in the second line of the emailShort sentence, link, nothing else. The lane does the explaining.
- Follow up on the driveThe analytics page shows each prospect link's plays, depth, and outcome. Someone who reached the pricing stop gets a different second email from someone who parked at stop one.
See the format
Drive a lane
What you learn
What the analytics show
- Per-prospect-link plays, depth, and outcome
- Completed drives by target account — with an email alert the moment it happens
- Leads captured from the lane's form, tagged with the company even on a personal email
- Time spent per drive
Plan
Growth: prospect links, lead forms, and the account view are Growth features.
FAQ
Questions
Does the prospect need an account?
No. The link opens the lane in any browser with no sign-in.
Can I get notified when a target account finishes the demo?
Yes — the lane-completed alert emails you (and posts to Slack if connected) when a prospect-link drive reaches the CTA or the end.
Related
Keep reading
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