Use case
Turn review-site traffic into drives, not bounces.
Review-site visitors are the highest-intent traffic you do not control. A demo linked from the listing — and a landing page built for comparison shoppers — turns that shortlist moment into a product experience.
A buyer on your G2 or Capterra profile is actively shortlisting — and the profile gives them screenshots, a video slot, and other people's opinions. The one thing it cannot give them is the product in their hands. A demo linked prominently from the listing, landing on a page built for comparison shoppers, lets the shortlist moment end in a drive instead of a tab close.
How it works
Step by step
- Build a comparison-shopper laneSix to eight stops that answer what a shortlister asks: the core workflow, the screen that differentiates you, and an honest look at setup. No feature tour — they have read the feature list already.
- Put the link where the listing allows linksReview profiles differ in what they embed — screenshots and video slots are universal; interactive-demo embeds depend on the site's current vendor plans and partnerships. The pattern that works everywhere: a first-stop screenshot in the gallery, and the demo URL in your description and website fields.
- Land them on a demo page, not the homepageLink to a page whose job is the demo — /demo or /tour — so the click from the listing goes straight to driving. The examples pages on this site collect live pages shaped exactly for this.
- Keep it open, gate nothingReview-site visitors are comparing; a gate here reads as friction and loses the drive. The CTA at the end goes to trial or pricing.
- Refresh with each release cycleShortlisters notice stale screenshots faster than anyone. Re-capture the stops the profile links to whenever the UI ships changes.
See the format
Drive a lane
What you learn
What the analytics show
- Plays with the review site as referrer — the listing's real click-through
- Completion of the comparison lane against your site average
- CTA clicks to trial or pricing from those drives
- Drives by source when you use a distinct lane per review site
Plan
Free covers the single comparison lane; Growth removes the badge (worth it in front of comparison shoppers) and adds full analytics history.
FAQ
Questions
Can I embed an interactive demo directly on my G2 profile?
What a profile embeds depends on G2's current listing features and partner integrations, which change — check your vendor portal. The link-out pattern above works on every review site regardless.
Should the review-site lane differ from the homepage lane?
Yes, in framing: comparison shoppers already know the category, so skip the category explanation and open on the differentiating screen. A distinct lane also gives you clean per-source analytics.
Related
Keep reading
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