Use case
A booth demo that runs itself — and follows people home.
A lane on the booth screen that visitors drive while you talk, a QR code that takes it home, and prospect links for the accounts you met.
Booth demos depend on one person and one laptop. A lane on a tablet runs with no login, lets visitors click while you talk, and a QR code sends the same demo to their phone — where the drive is measured and, with a lead form, captured.
How it works
Step by step
- Build a three-minute lane for the boothEight stops, branching at stop two by the question you always get asked.
- Put it on the screen and on a QR codeOpen the public URL full-screen on the booth display; print the QR to the same URL or to a prospect link per event.
- Gate the take-home copy, not the booth copyThe booth lane is open; the QR lane has a lead-form stop near the end.
- Mint prospect links for the meetings you bookSend each account its own link that evening while the conversation is fresh.
See the format
Drive a lane
What you learn
What the analytics show
- Plays from the event's prospect link or QR, by day
- Leads captured from the take-home lane
- Completed drives by the accounts you met
Plan
Growth for prospect links, lead forms, and several lanes.
FAQ
Questions
Does the booth demo work offline?
No — the player loads the lane and each screen from the network. Use a wired connection or a phone hotspot for the booth display rather than the venue Wi-Fi.
Can visitors reset it?
Reload the page. Each load is a new drive in the analytics, which is what you want at a booth.
Related
Keep reading
Comparing tools?