Glossary
Leave-behind demo.
A leave-behind demo is an interactive demo sent to a prospect after a sales call so they can revisit what was shown and share it with colleagues who were not on the call.
Most B2B purchases are decided by people who never see the live demo. A leave-behind gives the champion something to forward that is better than a deck: the product, driveable, with the screens that matter to their organisation. With a personalized link, the seller also sees who in the account opened it and how far they went.
Good leave-behinds are short — the four screens discussed on the call — and end on the next step the seller wants.
In Tellane: Build the lane once; mint a prospect link per account after each call and watch the drives come in. See how →
Related terms
Often confused with
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