Glossary
Personalized link.
A personalized link is a unique URL to an interactive demo that greets a specific account by name and attributes every view and click on it to that account.
Also: prospect link · personalization token · personalized demo
In outbound, one personalized link replaces the 'do you have 30 minutes?' email: the prospect sees their company name on the first screen, drives the demo, and the seller sees exactly what they looked at. In analytics, the link is the join key between a demo drive and an account.
Personalization tokens are the general mechanism — variables in the demo's copy filled per viewer. A prospect link is the common case: name and domain.
In Tellane: Mint a prospect link from the share modal; the analytics page lists every link with its drives and outcome, and a lead from that link is tagged with the company even on a personal email. See how →
Related terms
Often confused with
Comparing tools?