Tellane vs Storylane
Tellane vs Storylane.
Tellane and Storylane compared by a team that built one of them: what each captures, what five seats cost, what the analytics tell you, and who should pick which.
Updated August 23, 2026 · Prices checked August 24, 2026 · By Tellane team · We make Tellane
The short answer
Verdict
Pick Storylane if you need HTML capture, video demos, or AI voiceovers and can budget $500 a month for Growth. Pick Tellane if you want lead forms, prospect links, and a per-stop funnel on a $39 seat with monthly billing, and screenshots are enough — which, for a demo on a website, they almost always are. Neither is a sandbox.
Dimension by dimension
Where they differ
Edge: Tellane 2 · Storylane 2 · even 2. An edge is a judgement about the dimension, not a score for the product.
Capture
Chrome extension screenshots every click; screenshot upload; a recording sliced into frames. No HTML capture.
Screenshot and video on every plan; HTML capture from Growth ($500/mo annual). Media-to-demo and AI editing of HTML on Growth.
Price at 1 and 5 seats
$468/yr for one seat, $2,340/yr for five, with lead forms, prospect links, branching, and full analytics included.
$480/yr for one seat on Starter, $2,400/yr for five — but lead forms, personalization tokens, and HTML sit on Growth at $6,000/yr for five.
Analytics
Per-stop funnel, the exact stop where each drive parked, day × hour heatmap, sources, devices, accounts, prospect-link table, live drives; 7 days on Free, unlimited on Growth.
Basic analytics on Free; account reveal (250 visitors/mo on Starter, 2,500 on Growth) and A/B testing on Growth.
Editor and formats
One format: a lane of stops with hotspots, tooltips, branching, and an optional lead-form stop. Autosaves; no training needed.
Three formats in one editor plus chapters, comments, and an AI content assistant. Reviewers describe the step editor as taking time to learn.
Integrations and API
HubSpot, Slack, Zapier, GA4/GTM on Growth; API keys, signed webhooks, and an MCP server on every plan.
Slack on Free; HubSpot and Zapier on Starter with 2+ seats; 10+ integrations on Growth; Salesforce on Premium; API on Enterprise; MCP on Starter+.
Contract and support
Monthly or annual, price on the page, cancel from the dashboard. The contact form reaches a person.
Monthly or annual, price on the page. Help-center gaps were a complaint in one buyer interview.
Who should pick which
Pick Tellane if… pick Storylane if…
Tellane
- Website, pricing-page, and outbound demos where buyers click, not type
- Teams that want lead capture and analytics without a $500 tier
- Anyone who wants API and webhooks on the base plan
Storylane
- HTML-captured demos that stay editable as pages
- Video demos, AI voiceovers, and avatars alongside interactive ones
- Demo hubs and buyer centres (Premium)
Pricing, as published
Both price lists on August 24, 2026
Tellane
| Plan | Monthly | Annual (per month) | Seats | Notes |
|---|---|---|---|---|
| Free | Free | Free | 1 | 1 published lane, 7-day analytics, badge |
| Growth | $49 | $39 | per builder seat | Unlimited lanes, branching, lead forms, prospect links, full analytics, HubSpot · Slack · Zapier, no badge |
| Fleet | Quote | Quote | custom | SSO/SAML, unlimited workspaces, custom domain, roles & audit log |
Storylane
| Plan | Monthly | Annual (per month) | Seats | Notes |
|---|---|---|---|---|
| Free | Free | Free | 1 | 1 published demo |
| Starter | $50 | $40 | 1 (+$40/seat) | Unlimited screenshot/video demos; HubSpot and Zapier need 2+ seats |
| Growth | $625 | $500 | 5 (+$100/seat annual, $125 monthly) | HTML capture, personalization tokens, custom lead forms, A/B tests |
| Premium | $1,500 | $1,200 | 10 | Hubs, Salesforce, SSO, white-label URLs |
| Enterprise | Quote | Quote | unlimited | Sandbox demos, API, private links |
Side by side
| Tellane | Storylane | |
|---|---|---|
| 1 seat, per year | $468/yr | $480/yr |
| 5 seats, per year | $2,340/yr | $2,400/yr |
| Free plan | Yes | Yes |
| Monthly billing | Yes | Yes |
| HTML capture | No | Growth+ |
| Branching | Growth+ | Yes |
| Lead forms | Growth+ | Growth+ |
| Personalized links | Growth+ | Growth+ |
| HubSpot | Growth+ | Paid plans |
| Salesforce | Enterprise | Enterprise |
| Slack | Growth+ | Yes |
| Zapier | Growth+ | Paid plans |
| API | Yes | Enterprise |
| Webhooks | Yes | Not published |
| MCP (AI assistants) | Yes | Paid plans |
| SSO | Enterprise | Enterprise |
| Custom domain | Enterprise | Enterprise |
| Chrome extension | Yes | Yes |
Annual billing where offered. “Growth+” and “Paid plans” mean the feature starts on that vendor's mid or first paid tier. Prices checked 2026-08-24.
Try the format
What an interactive demo feels like to a buyer
FAQ
Tellane vs Storylane — questions
Is Tellane cheaper than Storylane?
At one seat they are within $12 a year (Tellane $468, Storylane Starter $480). The gap opens when you need lead forms or personalization: Storylane gates them to Growth at $6,000/yr for five seats; Tellane includes them at $2,340/yr for five.
Does Tellane have HTML capture like Storylane?
No. Tellane captures screenshots and video frames. If buyers must type into the demo or you need the demo to stay editable as HTML, Storylane Growth is the right choice.
Can I move my Storylane demos to Tellane?
There is no import in either direction. You re-capture the flow with the Tellane extension — about as long as clicking through it.
Keep comparing
Related comparisons
Sources
- Tellane pricingtellane.com/pricing
- Storylane pricing pagestorylane.io/pricing
- G2: Storylaneg2.com/products/storylane/reviews
- G2 review, quoted in Arcade's Storylane pricing teardown (Jan 2026)arcade.software/post/storylane-pricing-is-it-worth-it-2024
- Nabilah Salleh, quoted on Navattic's alternatives pagenavattic.com/blog/navattic-alternatives