Glossary
Demo script.
A demo script is the written plan for a product demo — the screens in order, what to say or show at each, and the outcome the demo is driving toward.
For a live demo the script is the presenter's guide; for an interactive demo it is the stop list before capture: which screens, in what order, with what sentence on each. Writing the script first is what keeps a demo to the eight screens that sell instead of the thirty that exist.
A useful script template has a goal line, the audience, the opening screen, each step as 'screen → action → what the buyer sees', the call to action, and what to measure.
In Tellane: Write the stops first, then capture them: the editor's stop list is the script. See how →
Related terms
Often confused with
Comparing tools?