Storylane vs Walnut · neutral read
Storylane vs Walnut (walnut.io).
Storylane vs Walnut: two HTML-capable tools built for different motions — compared on capture, presenter features, price, and contract terms.
Updated August 23, 2026 · Prices checked August 24, 2026 · By Tellane team · Tellane is a third tool in this category; see the note near the end
The short answer
Verdict
Pick Walnut if sales engineers present live and you want deal rooms and editable data in the demo — and you have $575 a month annually. Pick Storylane for marketing-led demos with a free plan, monthly billing, and three formats; its Premium tier ($1,200/mo) adds presenter demos and deal intelligence if sales needs them later.
Dimension by dimension
Where they differ
Edge: Storylane 3 · Walnut 2 · even 0. An edge is a judgement about the dimension, not a score for the product.
Capture
Screenshot, video; HTML on Growth+.
HTML with editable data on every plan.
Sales features
Presenter demos, deal intelligence, offline demos on Premium.
Presenter mode, playbooks by deal stage, deal rooms, on every plan.
Price
Free; $480/yr one seat; $6,000/yr five with HTML; $14,400/yr Premium.
No free plan; $6,900/yr for three editors; $18,600/yr for six.
Contract
Monthly or annual, self-serve.
Annual only.
Marketing features
Lead forms, personalization, hubs, A/B tests, account reveal.
Website embeds and lead qualification use cases; less focus on marketing analytics.
Who should pick which
Pick Storylane if… pick Walnut if…
Storylane
- Marketing-led demos
- Free plan and monthly billing
- Video and AI content
Walnut
- Presenter-led sales demos
- Deal rooms and playbooks
- Enterprise sales orgs
Pricing, as published
Both price lists on August 24, 2026
Storylane
| Plan | Monthly | Annual (per month) | Seats | Notes |
|---|---|---|---|---|
| Free | Free | Free | 1 | 1 published demo |
| Starter | $50 | $40 | 1 (+$40/seat) | Unlimited screenshot/video demos; HubSpot and Zapier need 2+ seats |
| Growth | $625 | $500 | 5 (+$100/seat annual, $125 monthly) | HTML capture, personalization tokens, custom lead forms, A/B tests |
| Premium | $1,500 | $1,200 | 10 | Hubs, Salesforce, SSO, white-label URLs |
| Enterprise | Quote | Quote | unlimited | Sandbox demos, API, private links |
Walnut
| Plan | Monthly | Annual (per month) | Seats | Notes |
|---|---|---|---|---|
| Ignite | — | $575 | 3 editors + 3 presenters | Unlimited demos, 50k AI credits |
| Accelerate | — | $1,550 | 6 editors + 6 presenters | 100k AI credits |
| Scale | Quote | Quote | custom |
Side by side
| Storylane | Walnut | Tellane | |
|---|---|---|---|
| 1 seat, per year | $480/yr | $6,900/yr | $468/yr |
| 5 seats, per year | $2,400/yr | $18,600/yr | $2,340/yr |
| Free plan | Yes | No | Yes |
| Monthly billing | Yes | No | Yes |
| HTML capture | Growth+ | Yes | No |
| Branching | Yes | Yes | Growth+ |
| Lead forms | Growth+ | Yes | Growth+ |
| Personalized links | Growth+ | Yes | Growth+ |
| HubSpot | Paid plans | Yes | Growth+ |
| Salesforce | Enterprise | Yes | Enterprise |
| Slack | Yes | Yes | Growth+ |
| Zapier | Paid plans | Not published | Growth+ |
| API | Enterprise | Enterprise | Yes |
| Webhooks | Not published | Not published | Yes |
| MCP (AI assistants) | Paid plans | Not published | Yes |
| SSO | Enterprise | Enterprise | Enterprise |
| Custom domain | Enterprise | Paid plans | Enterprise |
| Chrome extension | Yes | Yes | Yes |
Annual billing where offered. “Growth+” and “Paid plans” mean the feature starts on that vendor's mid or first paid tier. Prices checked 2026-08-24.
Disclosure
Where Tellane fits — and where it doesn't
For the marketing side only — website, pricing page, outbound links — Tellane covers it from free with lead capture and a per-stop funnel, at $39 a seat. It has no presenter mode or HTML capture.
Try the format
What an interactive demo feels like to a buyer
FAQ
Storylane vs Walnut — questions
Does Walnut have a free plan?
No. Storylane does (one demo).
Which is better for sales engineers?
Walnut, by design. Storylane reaches similar ground on Premium ($1,200/mo annual).
Keep comparing
Related comparisons
Sources
- Storylane pricing pagestorylane.io/pricing
- G2: Storylaneg2.com/products/storylane/reviews
- Walnut pricing pagewalnut.io/pricing/
- G2: Walnutg2.com/products/walnut/reviews
- G2 review, quoted in Arcade's Storylane pricing teardown (Jan 2026)arcade.software/post/storylane-pricing-is-it-worth-it-2024
- Nabilah Salleh, quoted on Navattic's alternatives pagenavattic.com/blog/navattic-alternatives