Storylane vs Walnut · neutral read
Storylane vs Walnut (walnut.io).
Storylane vs Walnut: two HTML-capable tools built for different motions — compared on capture, presenter features, price, and contract terms.
The short answer
Verdict
Pick Walnut if sales engineers present live and you want deal rooms and editable data in the demo — and you have $575 a month annually. Pick Storylane for marketing-led demos with a free plan, monthly billing, and three formats; its Premium tier ($1,200/mo) adds presenter demos and deal intelligence if sales needs them later.
Dimension by dimension
Where they differ
Edge: Storylane 3 · Walnut 2 · even 0. An edge is a judgement about the dimension, not a score for the product.
Capture
Screenshot, video; HTML on Growth+.
HTML with editable data on every plan.
Sales features
Presenter demos, deal intelligence, offline demos on Premium.
Presenter mode, playbooks by deal stage, deal rooms, on every plan.
Price
Free; $480/yr one seat; $6,000/yr five with HTML; $14,400/yr Premium.
No free plan; $6,900/yr for three editors; $18,600/yr for six.
Contract
Monthly or annual, self-serve.
Annual only.
Marketing features
Lead forms, personalization, hubs, A/B tests, account reveal.
Website embeds and lead qualification use cases; less focus on marketing analytics.
Who should pick which
Pick Storylane if… pick Walnut if…
Storylane
- Marketing-led demos
- Free plan and monthly billing
- Video and AI content
Walnut
- Presenter-led sales demos
- Deal rooms and playbooks
- Enterprise sales orgs
Pricing, as published
Both price lists on August 24, 2026
Storylane
| Plan | Monthly | Annual (per month) | Seats | Notes |
|---|---|---|---|---|
| Free | Free | Free | 1 | 1 published demo |
| Starter | $50 | $40 | 1 (+$40/seat) | Unlimited screenshot/video demos; HubSpot and Zapier need 2+ seats |
| Growth | $625 | $500 | 5 (+$100/seat annual, $125 monthly) | HTML capture, personalization tokens, custom lead forms, A/B tests |
| Premium | $1,500 | $1,200 | 10 | Hubs, Salesforce, SSO, white-label URLs |
| Enterprise | Quote | Quote | unlimited | Sandbox demos, API, private links |
Walnut
| Plan | Monthly | Annual (per month) | Seats | Notes |
|---|---|---|---|---|
| Ignite | — | $575 | 3 editors + 3 presenters | Unlimited demos, 50k AI credits |
| Accelerate | — | $1,550 | 6 editors + 6 presenters | 100k AI credits |
| Scale | Quote | Quote | custom |
Side by side
| Storylane | Walnut | Tellane | |
|---|---|---|---|
| 1 seat, per year | $480/yr | $6,900/yr | $468/yr |
| 5 seats, per year | $2,400/yr | $18,600/yr | $2,340/yr |
| Free plan | Yes | No | Yes |
| Monthly billing | Yes | No | Yes |
| HTML capture | Growth+ | Yes | No |
| Branching | Yes | Yes | Growth+ |
| Lead forms | Growth+ | Yes | Growth+ |
| Personalized links | Growth+ | Yes | Growth+ |
| HubSpot | Paid plans | Yes | Growth+ |
| Salesforce | Enterprise | Yes | Enterprise |
| Slack | Yes | Yes | Growth+ |
| Zapier | Paid plans | Not published | Growth+ |
| API | Enterprise | Enterprise | Yes |
| Webhooks | Not published | Not published | Yes |
| MCP (AI assistants) | Paid plans | Not published | Yes |
| SSO | Enterprise | Enterprise | Enterprise |
| Custom domain | Enterprise | Paid plans | Enterprise |
| Chrome extension | Yes | Yes | Yes |
Annual billing where offered. “Growth+” and “Paid plans” mean the feature starts on that vendor's mid or first paid tier. Prices checked 2026-08-24.
Disclosure
Where Tellane fits — and where it doesn't
For the marketing side only — website, pricing page, outbound links — Tellane covers it from free with lead capture and a per-stop funnel, at $39 a seat. It has no presenter mode or HTML capture.
Try the format
What an interactive demo feels like to a buyer
FAQ
Storylane vs Walnut — questions
Does Walnut have a free plan?
No. Storylane does (one demo).
Which is better for sales engineers?
Walnut, by design. Storylane reaches similar ground on Premium ($1,200/mo annual).
Keep comparing
Related comparisons
Sources
- Storylane pricing pagestorylane.io/pricing
- G2: Storylaneg2.com/products/storylane/reviews
- Walnut pricing pagewalnut.io/pricing/
- G2: Walnutg2.com/products/walnut/reviews
- G2 review, quoted in Arcade's Storylane pricing teardown (Jan 2026)arcade.software/post/storylane-pricing-is-it-worth-it-2024
- Nabilah Salleh, quoted on Navattic's alternatives pagenavattic.com/blog/navattic-alternatives