Walnut pricing · explained
Walnut (walnut.io) pricing, and what a team actually pays.
Walnut's three plans — Ignite $575/mo, Accelerate $1,550/mo, Scale custom — all billed annually, with editor and presenter seats explained and three worked examples.
Updated August 23, 2026 · Prices read from Walnut's page on August 24, 2026 · By Tellane team
The short answer
What the price list means
Walnut publishes two prices and a quote tier, all billed annually. Ignite is $575 a month for three editor seats and three presenter seats; Accelerate is $1,550 a month for six and six; Scale is custom. There is no free plan and no trial on the pricing page. Demos are unlimited on every plan, and each tier bundles AI credits and professional-services hours. It is priced for sales organisations that run demos on calls, and it shows: a single marketer pays for three editor seats whether or not they are used.
As published
Walnut's plans on August 24, 2026
| Plan | Monthly | Annual (per month) | Seats | Notes |
|---|---|---|---|---|
| Ignite | — | $575 | 3 editors + 3 presenters | Unlimited demos, 50k AI credits |
| Accelerate | — | $1,550 | 6 editors + 6 presenters | 100k AI credits |
| Scale | Quote | Quote | custom |
Read from walnut.io/pricing/. Monthly column = billed monthly; annual column = per month when billed yearly.
Read the footnotes
What decides the real bill
- No free plan or trial — evaluation means a conversation and a contract.
- Annual billing only; the minimum commitment is $6,900.
- Seats come in fixed bundles (3 + 3, 6 + 6); a fourth editor means Accelerate, which more than doubles the price.
- A seventh editor means Scale, which is quoted.
Nabilah Salleh, quoted on Navattic's alternatives pageWalnut was a bit confusing when I first started out.
No free plan or trial; the entry plan is $575/mo billed annually (≈ $6,900/yr).
Walnut pricing page
Worked examples
Three teams, per year, on annual billing
Computed from the plan rules above — cheapest plan that seats the team, and the cheapest plan with HTML capture where that differs. The same team on Tellane is shown for scale; Tellane captures screenshots, not HTML.
| Team | Walnut — cheapest plan | Walnut — with HTML | Tellane Growth |
|---|---|---|---|
| Solo marketer1 seat · One person building demos for the website. | $6,900/yrIgnite · 3 editor + 3 presenter seats; annual only | $6,900/yrIgnite · 3 editor + 3 presenter seats; annual only | $468/yr$39 per builder seat per month, annual; viewers and lanes unlimited |
| Five-person team5 seats · Marketing plus a couple of sales engineers editing demos. | $18,600/yrAccelerate · 6 editor + 6 presenter seats; annual only | $18,600/yrAccelerate · 6 editor + 6 presenter seats; annual only | $2,340/yr$39 per builder seat per month, annual; viewers and lanes unlimited |
| Ten seats10 seats · Marketing, sales, and customer success all publishing. | Not publishedScale · Quote | Not publishedScale · Quote | $4,680/yr$39 per builder seat per month, annual; viewers and lanes unlimited |
When to pay it
When Walnut is worth the price
- Sales engineering teams that present live and want editable data, playbooks, and deal rooms in one tool.
- Companies that value bundled professional services and quarterly business reviews.
And when it is not: anyone who wants to try before talking to sales — there is no free plan or trial; marketing teams that only need a website demo; teams under three editors.
FAQ
Walnut pricing — questions
Does Walnut have a free plan?
No free plan and no trial on its pricing page.
How much is Walnut?
Ignite $575/mo (3 editors, 3 presenters) and Accelerate $1,550/mo (6 + 6), both billed annually; Scale is custom.
What is a cheaper alternative for a website demo?
Tellane from free or $39 a seat, Storylane Starter at $40 a seat, Arcade Growth at $50 for ten seats — none of them is a presenter-led sales tool.
Keep going
Related
Sources
- Walnut pricing pagewalnut.io/pricing/
- G2: Walnutg2.com/products/walnut/reviews
- Nabilah Salleh, quoted on Navattic's alternatives pagenavattic.com/blog/navattic-alternatives