Template · Feature launch micro-demo
Feature launch demo template.
A micro-demo template for a product launch or feature announcement — trigger, the feature doing its job, the result, the next step — for the changelog, the docs, the email, and the launch post.
Use when: Every headline feature in a launch, the day before it ships.
The one line
What this demo proves
A reader who knows nothing about the feature sees it do its job in thirty seconds.
Stop by stop
4 stops
| # | Screen | Action (hotspot) | Tooltip |
|---|---|---|---|
| 01 | Where the feature lives, with the trigger visible | Click the new control | New: [feature]. It starts here. |
| 02 | The feature doing its job | Click Apply / Run / Save | [One sentence: what it does for you.] |
| 03 | The result | Click the result | [The outcome, in the buyer's terms.] |
| 04 | The next step | Click 'Try it' | Available now on [plan]. Try it in your workspace. |
Copy
The lines that do the work
- Launch post line
- Drive it in 30 seconds: [link]
- CTA (last stop)
- Try [feature] in your workspace →
Take it with you
The template as text
FEATURE LAUNCH MICRO-DEMO — TEMPLATE
Outcome: A reader who knows nothing about the feature sees it do its job in thirty seconds.
Use when: Every headline feature in a launch, the day before it ships.
01. Screen: Where the feature lives, with the trigger visible
Action: Click the new control
Tooltip: New: [feature]. It starts here.
02. Screen: The feature doing its job
Action: Click Apply / Run / Save
Tooltip: [One sentence: what it does for you.]
03. Screen: The result
Action: Click the result
Tooltip: [The outcome, in the buyer's terms.]
04. Screen: The next step
Action: Click 'Try it'
Tooltip: Available now on [plan]. Try it in your workspace.
Launch post line: Drive it in 30 seconds: [link]
CTA (last stop): Try [feature] in your workspace →
Measure: Plays per embed location (referrer): post, changelog, docs, email; Completion — four stops should complete high; CTA clicks to the featureCreates a lane with one stop per row above — the screen as the title, the action and tooltip as the body — then opens the editor so you can capture the real screens.
The format
What the finished lane feels like
LIVE DEMO
OSOsprey
Overview
Pipelines
Accounts
Reports
Settings
Open pipeline$4.2M +12%
Win rate31% +4pts
Avg. cycle24d −6d
Weekly closed-wonJun — Aug
Meridian FreightNegotiation$380K
Cobalt HealthProposal$210K
Aster & Co.Discovery$95K
Lane progress
Measure
What to watch after publishing
- Plays per embed location (referrer): post, changelog, docs, email
- Completion — four stops should complete high
- CTA clicks to the feature
FAQ
Questions
One demo for all features, or one each?
One each. A four-stop demo per feature keeps each current and lets you see which feature people explored.
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