Integration · Google Tag Manager

Google Tag Manager and Tellane.

Fire any tag — ads pixels, heatmaps, your own analytics — from demo interactions, without touching the player.

Plan: Growth.

Exactly what moves

What the integration does

  • The player loads gtm.js with your container ID on every lane page.
  • Each interaction is pushed to the dataLayer as an event: lane_play, lane_stop, lane_cta, lane_lead, lane_complete, with lane_id, lane_slug, and stop parameters.
  • GA4 and GTM can both be set; if you run GA4 through GTM, set only the container ID.

Setup

Connect it

  1. Copy the container ID (GTM-…) from Tag Manager.
  2. In Tellane, Settings → Integrations → Google Tag Manager: paste it and save.
  3. In Tag Manager, create a Custom Event trigger for lane_lead (or any lane_* event) and attach the tags you want.
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FAQ

Questions

Should I use GA4 or GTM?

If you manage tags in GTM already, GTM only. If you only want GA4, the measurement ID is simpler.

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