Integration · Google Analytics 4

Google Analytics 4 and Tellane.

Every demo interaction shows up in GA4 as an event, so demos sit in the same reports, audiences, and conversions as the rest of your site.

Plan: Growth.

Exactly what moves

What the integration does

The player loads gtag.js with your measurement ID on every lane page and sends a page_view.
Events mirrored: lane_play, lane_stop, lane_cta, lane_lead, lane_complete.
Parameters on each: lane_id, lane_slug, stop (where applicable), and the workspace.
Nothing is sent until an ID is saved; removing the ID stops it.

Setup

In GA4, copy the measurement ID (G-…) from Admin → Data streams.
In Tellane, Settings → Integrations → Google Analytics: paste it and save.
In GA4, mark lane_lead or lane_complete as a conversion, or build an audience from lane_cta.

FAQ

Will ad blockers affect it?

Yes, as they do for any gtag.js. Tellane's own analytics use a first-party beacon and are the more complete count.

Does it work in an embed?

Yes — the player inside the iframe loads gtag.js with your ID; the events are attributed to the lane page.

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