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Integrations

Guide 08 of 10 · 7 min read

Everything under Settings → Integrations is admin-only and takes effect the moment it is connected. Nothing is sent until you connect it.

Slack

Create an incoming webhook in Slack for the channel you want, paste the URL, and choose which events post: new leads and completed drives by target accounts. Test sends a sample message.

HubSpot

Create a private app in HubSpot with the crm.objects.contacts read and write scopes and paste its token. On connect we verify it and create tellane_* contact properties (score, intent, lane, completion %, CTA clicked, last drive, and a link back to the lead). Every new lead is then upserted by email. If HubSpot revokes the token the integration shows the error and stops until you reconnect.

Zapier

Make a Zap with a Catch Hook trigger, paste the hook URL. We subscribe it as a webhook endpoint for every event and send a sample delivery right away so Zapier can learn the shape.

Google Analytics and Tag Manager

Enter a GA4 measurement id (G-…) and/or a GTM container id (GTM-…). The player loads them on every lane and mirrors each event as lane_play, lane_stop, lane_cta, lane_lead, and lane_complete, with the lane and stop as parameters.

Webhooks

Settings → Webhooks: an https URL and the events you want — lane.played, lane.completed, lead.captured, lane.published. Deliveries are signed, retried five times, and logged with their payloads so you can retry one by hand. An endpoint that fails three deliveries in a row is paused and admins are emailed. The API reference has the signature check.

API keys

Settings → API keys: a live key can read and edit lanes, stops, screens, and leads; a test key can only read. Keys are shown once, belong to one workspace, and get 600 requests a minute. Everything a key can do is in the API reference.

MCP (AI assistants)

Claude, Cursor, ChatGPT, and Copilot can read your workspace through the Model Context Protocol. The setup modal under Integrations gives you the config block; it needs a test key and exposes read-only tools: workspace info, lanes, a lane's stops, an analytics summary, and leads.

Fleet-tier CRMs

Salesforce, Marketo, Intercom, Pardot, Freshsales, and Segment are part of the Fleet plan. Talk to us.