Glossary
Product tour.
A product tour is a step-by-step, guided path through a product's key screens, either shown inside the app to new users or published as a standalone, shareable walkthrough for prospects.
Also: guided tour · guided product tour
The term covers two different products. In-app product tours are overlays — tooltips, hotspots, modals — rendered on top of the live application for signed-in users, built with tools like Appcues, Userpilot, Pendo, or open-source libraries such as intro.js and Shepherd. Standalone product tours are captured walkthroughs that anyone can open from a link without an account; these are what interactive demo tools make.
Buyers searching for 'product tour software' land on both, which is why lists of the best product tour software mix onboarding platforms with demo platforms. The test is simple: does the viewer need to be logged into your product? If yes, you want an in-app tool; if no, a demo tool.
In Tellane: Tellane builds the standalone kind — a lane anyone can drive from a link or an embed — and is not an in-app onboarding overlay. See how →
FAQ
One more question
Do I need a product tour tool or a demo tool?
If the viewer is a signed-in user of your product, an in-app tour tool. If the viewer is a prospect who has not signed up, a demo tool.
Related terms
Often confused with
Comparing tools?