An interactive demo for your Product Hunt launch.

What the listing itself can hold

The gallery accepts images and video; the description and the maker's first comment accept links. That gives a demo three placements: a recording of the lane as the gallery video (drive it once with a screen recorder), the public lane link in the first comment — 'drive it yourself, no sign-up' — and the link again in the listing description if space allows.

The page behind the launch matters more

Most Product Hunt traffic clicks through to your site within seconds. If the homepage that receives them opens with a drivable demo — rather than a hero image and a wall of copy — the launch-day visitor does the one thing that converts: they use the product. Keep the lane short (six to eight stops), ungated, with the CTA pointing at sign-up.

A launch-day lane, specifically

• One lane for the headline feature you are launching, not a platform tour — the listing is about one thing.
• Ungated. A lead form on launch day costs drives you will never get back; the traffic spike is the point.
• CTA to sign-up, not to a calendar — Product Hunt visitors self-serve.
• Re-capture the screens the day before launch so nothing shows a stale UI.

Reading launch day

Watch plays by referrer (producthunt.com versus direct versus your site), completion of the launch lane, and CTA clicks by hour. The comparison that matters a week later: sign-ups from drives that completed versus sign-ups from visitors who never drove — your own evidence for where the demo belongs after the launch.

In Tellane

Publish the lane free, put the public link in the first comment, and mint a prospect link for anyone you pitch the launch to directly — a newsletter, a friendly account — so those drives are attributed. The analytics page's sources and referrers tables split the launch traffic without any setup.