Embed · Intercom Articles
Put an interactive demo in an Intercom article.
Intercom Articles allow no iframes or custom HTML — embeds are limited to a list of recognised providers. The pattern that works for a Tellane lane, and what the editor does support.
Where it goes: A help-centre article, so the reader clicks through the workflow instead of scrolling screenshots of it.
The snippet
One iframe
The share modal generates this for your lane; the example uses a placeholder address.
<iframe src="https://acme.tellane.com/l/pipelines-tour" width="100%" height="640" frameborder="0" allowfullscreen></iframe>
Steps
In Intercom Articles
- In Tellane, open the lane → Share → copy the public link.
- In the Intercom article editor, take a screenshot of the lane's first stop and insert it as an image.
- Select the image and link it to the lane URL, and add a text line under it — 'Drive this walkthrough →' — linked to the same URL.
- Publish the article and click through from the live help centre once; the lane opens in a new tab and the drive shows the article as its referrer.
Proof
This is what the embed looks like
A lane embedded on this page, the same way yours will be on Intercom Articles. Drive it.
If it doesn't work
What breaks, and the fix
- Pasting an iframe or HTML into the editor does nothing. Expected — Intercom strips custom HTML, scripts, and iframes from Articles for rendering and security reasons. There is no setting that enables them.
- A pasted demo URL turns into a plain link, not a player. Intercom's embed pop-up (the video icon) accepts specific providers only — its docs list Supademo, Clueso, Arcade, Supercut, Tella, and Storylane for demo content. Other demo URLs, including Tellane lanes, use the linked-image pattern above.
FAQ
Questions
Why does Intercom block iframes?
Its stated reason: articles also render inside the narrow Messenger widget, where arbitrary frames would break the layout, and stripping unknown HTML is a security measure. The provider list is Intercom's to extend.
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