How to record a product demo.

Before you press record

• Write the six to ten steps as a list; you will read it, not improvise.
• One browser window, fixed size, 1920×1080 or 1440×900. Hide bookmarks, extensions, notifications.
• A demo account with plausible names and numbers — buyers read the data.
• Close Slack, email, and anything that can pop up.

Recording

• Any screen recorder: the OS recorder, Loom, OBS, Screen Studio. 30 fps is enough; cursor visible.
• Move slowly; pause a beat on the result screen so the viewer registers it.
• If you narrate, say what the buyer gets before you click. If you do not, write captions later.
• One take. If you fumble, keep going — you can cut — but do not restart ten times.

Turning the recording into an interactive demo

An interactive demo tool can slice the video into frames at an interval you choose (every two or three seconds is typical), let you drop the frames you do not need, and turn each kept frame into a stop with a hotspot and a tooltip. The recording becomes a click-through the buyer drives, with analytics per step. Tellane does this in the browser on the capture page; no upload until you choose the frames.

Length

Under two minutes for a video; six to ten stops for the interactive version. If the recording runs five minutes, the script has too many steps, not the recording too little editing.