Tool
Interactive demo ROI calculator.
Six assumptions in, an order of magnitude out. Every default is editable and labelled as a starting point, not a benchmark; once a lane is live your analytics page gives you the real start, CTA, and completion rates.
FAQ
Questions
Where do the default numbers come from?
They are placeholders chosen to be plausible and easy to change. They are not industry benchmarks and the page does not claim they are. Replace them with your own page traffic and, after a week live, the rates from your analytics.
Is anything sent to Tellane?
No. The calculation runs in your browser; nothing is stored or transmitted.
How do I get the real rates?
Publish a lane, embed it, and read Plays, CTA clicks, and completions on the analytics page after a week. Those three replace the first three assumptions.
Also: the demo script builder.